Online Marketing—You’re a Target, and in Ways You Can’t See
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August 2004
Ads are everywhere—on the TV, in newspapers and magazines, in your mail, and especially online. We are so used to seeing ads that we tend to pay little attention to them. But the advertisers are always trying to change that—they want to make the ads more relevant. Now as you take advantage of the Information Highway, your use of the Internet offers advertisers new ways to target your interests and personal information, and, they hope, your wallet. In a nutshell, this report tells you how they are doing that online and what you can do about it.
Advertising fuels many websites by providing the revenue that allows them to pay the bills. The more effective the ad, the better the dollars. And the more the ad is tailored to specific individuals, the more effective the ad. So marketing and advertising companies are always refining their ways to gather and use information about you.
Here are several examples of how information is currently being used to target individual consumers for marketing barrages.
Read more: Online Marketing—You’re a Target, and in Ways You Can’t See